Anyone can write heart-centered, yet persuasive sales copy, when you follow the carefully constructed system inside
“Ray Edwards is not only a master copywriter, he is the best copywriting teacher I know. Whether you are selling a product, a service, or a point-of-view, Ray’s program will give you the training you need to move your prospects to buy NOW.”
NYT Best-Selling Author
Platform: Get Noticed in a Noisy World
“I first met Ray when I was still working with Tony Robbins. We needed a sales letter for a new product. Hiring Ray to write that sales copy was one of the best decisions we ever made, because he nailed it. Every time we used Ray’s copy, our sales went through the roof!”
Creator of ProfitLab
“Ray Edwards flat-out gets results. He has written many profitable pieces of copy for us, including our most profitable sales letter. That sales letter has brought us over $10,000,000 (million) in revenue… Ray’s copy remains the undisputed champion.”
Founder & CEO
According to the US Bureau of Labor and Statistics, only 30% of small businesses will survive.
Of the 70% that fail, 82% fail because of “cash flow issues.”
In other words, they run out of money.
What if I told you there was a skill you can develop that virtually ensures you will never run out of money?
What if this skill could give you the power to create cash flow on demand?
What if you could accomplish this near-magical feat at zero cost… no additional staff, inventory, advertising, or other expenses required?
Well, I have such a skill. And I have taught it to many people. Now I’m willing to teach it to you. Here’s the story….
If you’re still not making the money you want in your business… if your solo professional practice isn’t providing you with the freedom and profits you dreamed of… if your platform isn’t bringing you income… if your launches are more of a “failure to launch”…
Even if you’re doing well, but just know there’s more…
The Copywriting Academy solves all these problems for you.
This is not just a course, and not just a coaching program – it’s a system for writing copy.
Any and all copy you need for your business. The Academy is right for you if…
Let’s face the facts.
You know you need to write powerful, persuasive sales copy in order to sell your products and services. You probably know that you can change no other part of your marketing, but just replace mediocre copy with great copy, and sales skyrocket.
But there’s a problem.
The problem is most sales copy sounds sleazy and overhyped. We’ve all seen the crazy sales copy online that seems to scream “scam”. Maybe you are afraid that when we talk about writing sales copy, that’s what we’re referring to. Heaven forbid!
That style of copywriting may have worked at one time on the Internet, but its effectiveness is diminishing rapidly, and the power of that sort of marketing has already seen its day.
To succeed in modern times, you have to understand that your audience is smarter. They demand more respect than ever before. And they have always deserved it.
Today, the most powerful copy is heart-centered, not manipulative, yet powerfully persuasive.
This represents the convergence point of the needs of your customer, their desire for a solution, and the benefits of your product or service.
Communicating this convergence is the heart of powerful copy.
Before you disregard that as nice-sounding poppycock, stick with me. Consider this…
What’s the potential cost of not solving your copywriting problem?
Everything, incalculable, astronomical!
That can be the cost of not solving your “copy problem.”
Is it really that important? You bet it is. The words on your site sell your products and services -whether those words are typed out, spoken in an audio file, or form the script of a sales video.
It’s easier to understand the reason a web business fails if we understand how it got messed up to begin with.
Here’s how it happens for most online businesses:
Guess what happens next?
Nothing, that’s what!
Most websites are like a Western Ghost town. You can practically see the tumbleweeds blowing down the empty streets.
Pop quiz: what’s the most important thing on your website?
Is it the pictures? The videos? The graphics? Or is it the words?
If you could only choose one element for your website… if I said, “Choose! You either get pictures, or you get words – but you can’t have both. Which is it?”
I hope you answered, “The words.”
The problem is, of course, coming up with just the right words.
Direct response advertising experts know that changing just one word in a headline, or “tweaking” one paragraph or layout element can result in sales increases.
But before we get into the secrets of what makes a great ad (and make no mistake, your website itself is indeed an ad), let’s ask (and answer) a more basic question…
One of my copywriting colleagues says, “You’re only one sales letter away from being a millionaire.”
I happen to think that’s true.
But let’s even tone it down just a bit…maybe believing you’re a “sales letter away from being a millionaire” is a little too much of a stretch for you.
Can you get your mind around this: you very well may be one (or two or three) sales letters away from financial freedom.
Think about that. Could one sales letter give you the freedom to quit your day job?
Could one successful sales letter pay off your debts?
Because I believe good sales copy is the one critical piece of leverage that can mean the difference between success and failure online… I call Copywriting a “Master Skill.”
Once you can write compelling sales copy, you can create money virtually “on demand.”
“I love Ray Edwards! I’ve used his amazing resources to take my sales to the next level. Somehow, he makes copywriting seem simple, and fun. Highly recommended!”
The Podcast Answer Man
“Ray Edwards knows how to ethically sell. There’s nobody better… so you make more sales, help more people & feel great about the impact you’re having.”
“There are relatively few copywriters who get results. Among them, Ray is part of a smaller group still: those who do it with class.”
I learned my skills as a copywriter in the world of broadcast radio, where I worked for over 30 years. Then, when the Internet strangled the life out of radio, I made the move to the Internet. I began working freelance, to write copy and marketing campaigns for some amazing folks, including:
I have been blessed with some astonishing clients, who run incredible businesses, and together we have sold an estimated $200 million or more in products and services since I began doing this.
I’ve also had the opportunity to learn from each of these clients, and the many others I worked with whose names you may not recognize. But even the most obscure clients had something to teach me. I venture to say I’ve had more “behind the scenes” access to multimillion dollar businesses than 98% of people working in marketing, copywriting, and advertising.
It’s been one heck of a fun ride.
And now, you’re invited to join me, as I reveal the secrets of writing persuasive copy.
Now, I’m going to show you how I write those words; and you can write them yourself, for your own products and projects…you can even write for others if you choose. (I don’t mind… there’s plenty of work for everyone.)
In fact, for some people in the “gig economy,” writing for clients is the fastest, easiest way to break free from their job and start their own online business. If you choose that path, you can always transition from being a writer-for-hire to just writing copy for your own businesses and products.
Copywriting is a skill that can be learned by just about anybody.
Even if you don’t consider yourself a “writer.”
Even if you didn’t get good grades in English.
If you can write good basic English, you can learn the skill of copywriting. Ever write a memo at work? A love letter to your sweetie? Then chances are you have what it takes to be a copywriter.
All you need now is someone to show you the proven formulas, the hidden structures, and the time-tested tactics of sales copy.
And that’s exactly what I’m going to do in this online coaching program.
Here’s the “dirty little secret” most of the so-called gurus simply won’t tell you: they’re almost all great copywriters.
Even though many of them may now hire others (like me, for instance) to write their copy, every single one of them knows: it’s the copy that makes them rich.
That’s why they’re willing to pay big bucks to have their copy written. I know – I get paid large sums of money to write copy for websites and marketers.
My minimum fee for a new sales letter is $150,000.
You may not want to be a copywriter for hire… but if you learn the skill of copywriting, you can use the power of copy to multiply your sales and profits.
And if you need some quick cash, you can always take on a client or two…it’s the ultimate “safety net.”
If I were you, right about now I’d be wondering, “If this guy is making so much money as a big-shot copywriter, why on earth would he teach other people how to do it themselves?” Here are the reasons why…
Please understand, this is not some “get rich quick” scheme.
This is a serious business skill that can provide you with a comfortable six-figure annual income for the rest of your life.
You can run your business from anywhere. You can dream up promotions and campaigns, write the copy, and put the plan into profit… all in the same day.
And yes, you could “retire” from your present job, and use your copywriting skills to build your own marketing empire – working wherever and whenever you want.
I have run my business from all over the USA and Europe:
My results are not typical – you’ll have your own results. Want to join me in the club of getting results that are “not typical”? Want to know how I manage to get these unusual results?
What will you do with your copywriting skills?
Or will you keep struggling along like the 70% of business-owners… who inevitably fail?
Copywriting Academy is a complete, 100% comprehensive online learning-and-doing system that not only teaches you how to write copy that sells your products, services and ideas… but also helps you get it done while you learn.
You work at your own pace – go as fast or as slow as you want.
The techniques, tools and templates are yours, and you can use them to write as many cash-creating promotions, sales letters, product launches, and email campaigns as you want.
For Your One-Time Investment, You Get LIFETIME ACCESS…
Sure, you know you need to master the art and science of copywriting. But what if you can’t wait 10 weeks to finish the entire, comprehensive Academy training? What if you need to bring in some cash in the next 24 hours? In this session, I give you a template, some quick, easy-to-follow instructions, and walk you through examples. You will craft quick copy that creates cash… and you’ll do it in about an hour!
This is the Core Training of the Academy. In this Session you will gain the essential moves that will make you a master. Bruce Lee once said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” While I am giving you more than one “kick” to practice in this Session, this handful of systematic tactics will make you a copywriting force to be reckoned with.
In a day when most everyone is faced with an overwhelming mountain of text to read (in magazines, newspapers, on their computers, their tablets, and phones)… how do you cut through the clutter? The answer is in your headlines and subheads. You’re getting the “secret sauce” of attracting the attention of readers, standing out in a sea of sameness, and rising above the mass of the mediocre.
Many would have you believe it doesn’t “work” any more. But I’m here to proclaim the truth: the rumors of the death of email have been greatly exaggerated. The more subtle truth is: what worked 5 years ago won’t work this year. Heck, what worked last year won’t work this year. In this session, you’re finding out what does work. Now.
The most powerful force in copywriting may be the humble bullet point. Have you ever had this experience: you’re reading sales copy, and not sure whether you’re going to buy the product … until you read that one bullet point. That one, incredible, curiosity-invoking bullet point. The one that made you say to yourself: “Okay, I’m going to buy if only to know what the heck this bullet is all about!” Fortunes are made on Bullet Points alone. Nearly every sales letter I see these days has two fatal flaws: (1) not enough bullet points and (2) bullet points done wrong. After this session, your copy will have neither of those flaws.
If I was limited to only one tool in my Copywriter Toolbox, this would be it. If you create a truly irresistible offer, the thing will virtually sell itself. This is harder than you might think – unless you have the secret formula for creating irresistible offers. And now you do.
Your job as a copywriter is to remove as much friction from the sales process as possible. The biggest friction point in the sales process is your customer’s fear. It is possible to completely remove that fear and eliminate that friction – if you know what you’re doing.
This is a very weak section of almost every sales letter I analyze. When we were young, most of us were taught: “Don’t talk to strangers.” We were also taught: “Don’t ask people for money.” And then we grow up, become entrepreneurs, and discover we are actually in the business of asking strangers for money. No wonder we have so much inner conflict when it comes to asking for the sale. We ask for the sale hesitantly, haltingly, and ultimately with no conviction.
Writing copy for a Product Launch is a whole different ball game from normal Copywriting. A “Jeff Walker, PLF®-style launch” is complex. The #1 place people get “stuck” in the process is “writing that pesky sales letter.” I have helped “rescue” many a launch that couldn’t seem to get off the ground. I’ve worked as the lead copywriter on many multi-million dollar launches. I’ve even worked with Jeff Walker himself on launches. Now I’m giving you my best Launch Copy practices, protocols, and tricks. In this session, you’ll receive:
The advent of video marketing online put fear into many copywriters. The fear was that videos would do the selling, and copy would no longer be needed. Looking back, it’s clear this was a ridiculous idea. Video’s, Livecasts, and Webinars all require more and better copy… not worse and less copy. In this session you’re going to discover…
Without question, the #1 problem faced by people just getting started is: not having an email list. How do you start from scratch, and build a list of subscribers, so that you actually have someone to sell stuff to? And even if you’re not a beginner, even if you’ve been at this for a while, and you’re enjoying success already… the key to your growth is… you need a bigger list.
I have never sold this course to the public. It’s brand new. And when I do sell it (soon), it will cost $997. You get free access for life to this course when you enroll in the Academy for this current session
(NOTE: I may choose to never offer this for free again.) I’ll teach you to get your first 1,000 subscribers (in as little as a month), and then how to go beyond that number. I will show you s sure, simple method for growing your email list. Just this past week, I added over 13,000 unique new subscribers to my list… I know how to do this!
Another huge problem you may face is having no product to sell. I have good news: creating a product is easy and simple. In this brand-new, never-seen-before, full-fledged course, I will walk you through a systematic process. We will start with an idea, validate that idea (to make sure you’re not wasting your time), and then create the product.
While it’s true there are paid services and vendors you can hire to make this go faster, here’s my promise to you: in this course, I will show you how to create a product you can sell for good money (at least $200, perhaps even as much as $1,000)… and we’ll do it using free tools and resources you already have. The only required investment will be your time. You’ll go from idea to income in 30 days or less.
NOTE: this course is new, and I plan to start selling it in the near future for $997. This will likely be your only chance to get the entire course for free.
This is the secret to writing at least 3 times faster… and 3 times better… instantly! No kidding. I’ll show you exactly how to use this trick to speed up your copywriting. While this training is relatively short, it is incredibly powerful and effective.
All great copywriters keep a “Swipe file” – a collection of successful copy they can use for inspiration. I’m providing my most successful copy, plus commentary, and an explanation of how to “Swipe” legally, ethically, and skillfully.
“Highest integrity, a pleasure to work with… and fantastic work. I love working with Ray.”
New York Times Best-Selling Author of Launch! and Creator of The Product Launch Formula
“He is generous with his teachings and holds nothing back. Be sure to take advantage of the opportunity to sharpen your sword and let your genius copywriter within you come forth to make an impact on the web and in the world.”
New York Times Best-Selling Author Twitter Power 3.0, Ka-Ching, and The Adsense Code
“Ray Edwards is an absolutely brilliant copywriting and marketing mind, and writes some of the best email copy I’ve ever seen.”
Publisher, Email Players Newsletter The World’s Foremost Expert on Email Copy
Unlike old-fashioned copywriting courses you may have seen before, this course contains only the things you need and nothing you don’t. There’s no “padding” with hundreds of pages of ads from the 1930s to make you experience “perceived value”. We prefer giving you actual value…
Simple “watch over my shoulder” sessions where I show you exactly how to write your copy.
These templates and checklists make it easy to get your first draft copy finished. Best of all, they are yours to keep and use over and over, as many times as you wish.
If you like you learning in good old-fashioned text format, you’ll love this. Enhanced transcripts of every session. Print ’em and mark ’em up, or read on your iPad. We took the notes for you.
We make both the audio and video versions of each session downloadable, so you can enjoy them anywhere, anytime.
This course is set so that you complete the work as you learn. So you don’t just walk away with “head knowledge”, you walk away with copy finished.
We offer Live Q&A calls at different times throughout the year. If we aren’t currently offering live calls when you join, you still get exclusive access to the recordings of previous Q&A calls (a massive library!).
Let’s try a little “thought experiment.”
Imagine yourself waking up on a bright, sunny morning.
You don’t wake up to an alarm.
You wake up when you’re finished sleeping.
You get out of bed, slip on your robe, and make yourself a cup of coffee (or your favorite morning beverage).
Maybe you’re leaning back in your chair, sipping your beverage, enjoying the morning sun. You check your email, and discover you’ve made thousands of dollars overnight, while you were sleeping.
In fact, you made more money overnight than you used to make in a month.
You decide to spend the day doing what you want, spending time with your friends, instead of “working.”
Life is surely different than it was in the days when you had a “job.”
Fast-forward to the next day. You wake up, have your breakfast, and look at your email again.
Imagine your delight as you realize you made $25,000… just by sending out one email the night before!
Alright, step back from this scene for a minute and ask yourself a very important question.
Just one question.
What if this could be your new way of life?
If that could really be true… aren’t you the least bit excited?
Can you feel the happiness that comes from knowing something good is about to happen?
How much more freedom, happiness, and joy could you be experiencing right now if your life was like the scenes you were just imagining?
Here’s another question to consider: What if you could go through life without worrying about what things cost?
I can certainly remember a time in my life when I couldn’t go to a restaurant without ordering from the right side of the menu…you know, the side with the prices. I always had to check and see how much the food cost before I ordered it.
Do you know what it’s like to never worry about the prices?
Or… what if your annual income became your monthly income?
Think about it – making the same income in a month that you now make in a year. It happened for me.
It’s happened for plenty of others. It can happen for you, too.
Copywriting is the fastest, easiest, and surest way to boost your sales and profits without increasing your advertising or promotional spending.
Are you ready to boost your sales and profits by improving your sales copy?
You wouldn’t let your so-called “Comfort Zone” rob you of the life I just described, would you?
Click here now if you’re ready to get enrolled in the Academy. You could double your income and triple your time-off.
Maybe some of those reasons for Resistance I mentioned earlier are pulling at you, to hold you back from the life you deserve.
If that’s the case, let me give you 4 more guarantees to dissolve those reasons for Resistance, one by one…
More than a mere Guarantee, it’s my personal promise. Take a full 30 days and work your way through all the elements of the course. Write your sales copy and use it to sell your products and services.
If you are not surprised and delighted by the increase in sales, profits, and happy customers, simply ask for a refund.
We will promptly send you 100% of your money back, with no hassle, and we will still be friends. I take all the risk. You could rip me off, buy with no intention of keeping your access… then just download all the materials and ask for your money back (but I trust that you won’t!)… and you take no risk at all.
When you enroll now, in this session of the Copywriting Academy,
you get 2 tickets to my 3-day immersive copy creation event…
If you want to come to this event and you’re not a student of Copywriting Academy, you will pay $5,000 per ticket.
And because I’m giving you not one, but two tickets, this bonus is literally worth $10,000. But they are free to you. (You do pay $97 for your binder, reserved seat, and other materials, but each of your two $5,000 event tickets are free.)
So in reality, you’d be kinda crazy to pass this up.
Unless you have all the sales and profits you want.
The date and location of Academy Activation Workshop 2019 has not yet been determined. However, we will alert you the moment all the details have been confirmed.
We are gathering a group of people…
People like you… who don’t just want to learn how to “write copy,” but who want to master the coveted skill of writing Breakthrough Copy.
Copy that produces multiple millions of dollars in revenue.
The same kind of copy that the pros who have unlimited budgets want… the same kind of copy that those pros, with those unlimited budgets, will pay exorbitant fees for… the same kind of copy my clients have paid me as much as $180,000 for, and that have generated multiples of their investment in sales.
We will gather for three full days, in a yet-to-be-revealed secret location. Secret, but killer-cool.
Hidden away, in our temporary World Copywriting Headquarters, in total isolation, completely away from all distractions (which, by the way, is one of the little-known keys to writing effective Breakthrough Copy) we will sit down and craft your own Breakthrough Copy.
You will arrive fully prepared. (Don’t worry – you’ll get some pre-workshop assignments to complete, and I’ll personally guide you through the preparation process.)
You will arrive knowing what you want to sell, who you want to sell it to, and some information about that market that will enable you to get your Breakthrough Copy written as quickly as possible.
You will arrive having completed a thorough, complex, difficult, sometimes frustrating questionnaire. This questionnaire is more like an interrogation… one that will make you dig for the deepest detail you’ve ever discovered about your own business and your own offer.
After filling out this questionnaire, one of the participants from my last workshop told me on the phone, “I’ve already gotten the entire value of my investment back, just by doing this exercise.”
I might as well tell you… arrive prepared to write your tail off.
To write until your forearms ache from having pounded the keyboard for so long.
To write until your brain is numb, exhausted from having poured out more creativity in a few hours than you’ve probably generated in the last three years.
To write until the tears flow… tears of fatigue and exhaustion, and more importantly, tears of joy and the thrill of having written copy that can effectively change your world and change your life.
I said earlier that you are only one sales letter away from being a millionaire. And it’s true… provided that it’s the right kind of letter. The kind of letter that invokes not just a response, but a massive and profitable response.
Now I’m not telling you that you are going to become a millionaire because of a letter that you write at this event. There’s no way I can make that kind of claim or guarantee.
But what I can tell you is that you’ll get closer to making that prediction come true by being present with me at this 3-day event. Proximity is power.
Well, let’s get some perspective here.
How much is it costing you to not have this program?
No, really. Come up with a number.
Let’s say you currently make $10,000 per month, but you want to make $20,000 per month. That’s a $10,000 shortfall each month.
That’s the same as if you’re writing a check for $10,000 each and every month… for marketing that doesn’t work.
How many months do you want to pay $10,000 for not having the Academy?
$10,000 per month comes out to $120,000 per year.
That’s the cost, in this example, of not being a student in the Academy.
The investment in The Copywriting Academy is $1,995.
But the Academy will cost you nothing. Let me explain…
FIRST, the estimated retail value of everything you receive with your enrollment is $26,249.
That’s like getting over 12 TIMES the investment back, instantly, the moment you enroll!
SECOND, you get the skills necessary to MULTIPLY your sales and profits at will. Need an infusion of $10,000 – $50,000 – even $100,000 or more? Write some copy, send it out, and let the money come to you!
THIRD, you receive a very particular set of skills that will stay with you for life. The ROI over your lifetime is incalculable.
FINALLY, you have 30 days to decide for yourself. If the Academy doesn’t work for you, you get your money back.
For those reasons, the Academy costs you nothing.
Unless you don’t buy it.
That will cost you $120,000 a year – or more.
The first step down a new road can be the scariest one to take — but don’t let fear steal your dreams.
After you take the first step, the rest is just as easy as putting one foot in front of the other. And it won’t be long until you’re living that “dream” we talked about earlier.
So…whichever of those “7 Reasons for Resistance” is holding you back – banish them from your path.
Blow through them, break down the barriers, and accelerate toward your future…
Your future filled with prosperity.
The only way products get sold is through the power of great sales copy.
In fact, can you imagine trying to sell anything if you weren’t able to at least explain what it is and what it does?
I challenge you to try. It just doesn’t happen.
Great sales copy is just that, “explaining”. It’s salesmanship in print.
And there are definitely some ways to put your case into words – which work better than others. That’s what you’re about to learn.
Now picture that ideal life in your head right now.
The one you dream of living.
Make it real.
Imagine how you would feel if you were already living that life.
Visualize the way you would breathe if that life was already yours, already a reality.
Now, step through into that picture by taking action and beginning your training…
That’s all there is to it…the rest is laid out for you every step of the way…
MASTER CLASS EXPERIENCE OF THE ACADEMY LESSONS
(Retail Value $2,500)
CHECKLISTS, TEMPLATES, AND OUTLINES
(Retail Value $2,500)
10 FULL-LENGTH VIDEO TRAINING SESSIONS
(Retail Value $500)
FULL DOWNLOADABLE VIDEO AND AUDIO VERSIONS
(Retail Value $500)
TRANSCRIPTS OF EACH CLASS SESSION
(Retail Value $500)
FREE BONUS 01: YOUR FIRST 1,000 SUBSCRIBERS
The Beginner’s Guide to Building Your Email List
(Retail Value $997)
FREE BONUS 02: IDEA TO INCOME IN 30 DAYS OR LESS
The Beginner’s Guide to Creating Your Own Product
(Retail Value $997)
FREE BONUS 03: RAPID COPYWRITING
Speed Up Your Copywriting, Improve Your Skill, and Multiply Your Income
(Retail Value $297)
FREE BONUS 04: RAY’S $100 MILLION DOLLAR SWIPE FILES
(Retail Value $2,500)
FREE BONUS 05: SIX FIGURE SECOND INCOME
How to Build a Copywriting Business of Your Own
(Retail Value $500)
FREE SUPER BONUS: MASSIVE COACHING CALL LIBRARY
(Retail Value $1,000)
FREE SUPER BONUS: 6 LIVE GROUP COACHING CALLS
(Retail Value $1,000)
FREE SUPER BONUS: PRIVATE ONLINE COMMUNITY
(Retail Value $1,000)
FREE EXTREME BONUS: COPYWRITING ACADEMY LIVE ACTIVATION
(Retail Value $10,000)
One year from today, God willing, you will still be here on the planet. The question is, will anything in your life be significantly different? The answer: only if you do something significantly different.
Maybe this is that new thing you need to do.
I look forward to getting to know you, inside the Copywriting Academy.
To Your Prosperity,