Here's the truth — most people find writing sales copy intimidating.

You need to write persuasive sales copy. But is it possible to sell without being “salesy”?


Anyone can write friendly, heart-centered, yet persuasive sales copy, when you follow the carefully constructed system you’ll discover inside

The Copywriting Academy

“Ray Edwards is not only a master copywriter, he is the best copywriting teacher I know. Whether you are selling a product, a service, or a point-of-view, Ray’s program will give you the training you need to move your prospects to buy NOW.”


Michael Hyatt
NYT Best-Selling Author
Platform: Get Noticed in a Noisy World

“I first met Ray when I was still working with Tony Robbins. We needed a sales letter for a new product. Hiring Ray to write that sales copy was one of the best decisions we ever made, because he nailed it. Every time we used Ray’s copy, our sales went through the roof!


Amy Porterfield
Creator of ProfitLab

Ray Edwards flat-out gets results. He has written many profitable pieces of copy for us, including our most profitable sales letter. That sales letter has brought us over $10,000,000 (million) in revenue… Ray’s copy remains the undisputed champion.”


Joe Barton
Founder & CEO
Barton Publishing

Here Are the Proven Secrets of Writing Copy That Sells More Of Whatever You Sell…

If you aren’t yet making the “big bucks” in your entrepreneurial business… if your solo professional practice isn’t providing you with the freedom (and profits) you dreamed of… if you want to finally turn it all around… if your platform isn’t bringing you income… or even if you’re doing well but just know there is more

I’ve got good news: the Copywriting Academy online learning experience explains why…and what you can do about it. This 100% online learning experience is right for you if:

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    You want to tap the profit-pulling power of compelling copy, but don’t want to shell out $50,000 (or more) every time you need sales copy written.
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    You’re an entrepreneur or solo professional and want to write your own copy (granting you the power to create “cashflow incidents” on demand).
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    You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.
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    You plan to hire outside pro copywriters, and want to know the “inner secrets” of their craft – so you can know for sure if you’re getting the real deal (and avoid getting ripped off!).
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    You’re a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest “social-friendly” copy techniques, and how to attract higher-paying clients by the dozen.

Here Are the Proven How To Write Copy That Sells…
Without Selling Your Soul

copy-that-sellsLet’s face the facts.

You know you need to write powerful, persuasive sales copy in order to sell your products and services. You probably know that you can change no other part of your marketing, but just replace mediocre copy with great copy, and sales skyrocket.

But there’s a problem.

The problem is most sales copy sounds sleazy and overhyped. We’ve all seen the crazy sales copy online that seems to scream “scam”. Maybe you are afraid that when we talk about writing sales copy, that’s what we’re referring to. Heaven forbid!

That style of copywriting may have worked at one time on the Internet, but its effectiveness is diminishing rapidly, and the power of that sort of marketing has already seen its day.

To succeed in modern times, you have to understand that your audience is smarter. They demand more respect than ever before. And they have always deserved it.

Today, the most powerful copy is heart-centered, not manipulative, yet powerfully persuasive communication.

It represents the convergence point of the needs of your customer, their desire for a solution, and the benefits of your product or service.

Communicating this convergence is the heart of powerful copy.

Before you disregard that as nice-sounding poppycock, stick with me. Consider this…

Here’s the Cost of Not Solving the
“Copywriting Problem”…

typewriterWhat’s the potential cost of not solving your copywriting problem?


That can be the cost of not solving your “copy problem.”

Is it really that important? You bet it is. The words on your site sell your products and services -whether those words are typed out, spoken in an audio file, or form the script of a sales video.

It’s easier to understand the reason a web business fails if we first understand how it got messed up to begin with.

Here’s how it happens for most online businesses:

  1. That same someone plans their businesses carefully.
  2. Then they slap up a website… usually a free one they got from their host, or one their nephew made them.
  3. And then they wait for the orders to roll in.

Guess what happens next?

Nothing, that’s what.

Most websites are like a Western Ghost town. You can practically see the tumbleweeds blowing down the empty streets.

Is It Possible You Are Only One
“Salesletter” Away From Freedom?

One of my copywriting colleagues says “you’re only one salesletter away from wealth”.

I happen to think that’s true.

But let’s even tone it down just a bit…maybe believing you’re a “salesletter away from wealth” is a little too much of a stretch for you.

Can you get your mind around this: you very well may be one (or two or three) sales letters away from financial freedom.

Think about that: could one salesletter give you the freedom to quit your day job?

Could one successful sales letter pay off your debts?

Because I believe good sales copy is the one critical piece of leverage that can mean the difference between success and failure online… I call Copywriting a “Master Skill”.

Once you can write compelling sales copy, you can create money virtually “on demand”.


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    Need some cash for a vacation? Come up with a promotional idea, write the copy for it, and put your copy in front of your audience!
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    Tax man knocking at your door? Write some copy making a compelling offer, send the email, and watch the dollars flow into your inbox.
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    Want to increase your income dramatically, without increasing your ad budget? Write a new piece of copy that converts browsers into buyers…and your bank balance fattens up like magic.
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    Just need cash FAST? Write copy for someone else and pocket $3,000 or more for writing a simple letter like this one! (I’ll show you how to get these clients.)

Gary Halbert (the late copywriting great) says there is “no such thing as a starving copywriter”. And when you enroll in the Copywriting Academy, you will…

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    Understand why some copy works and other copy fails. Knowing this can save you the heartbreak of writing “loser copy” that doesn’t make sales!
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    The Mental Radar Method for learning exactly what your prospects want, and knowing exactly how to say it in words that will persuade them.
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    3 rookie mistakes that turn copy into a “Prospect Repellant” that sends potential buyers running away from you as if you had the plague. Are you making these mistakes right now?
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    Why some copy seems “cheesy” and “hokey” – and how you can make sure your copy never does.


“I love Ray Edwards! I’ve used his amazing resources to take my sales to the next level. Somehow, he makes copywriting seem simple, and fun. Highly recommended!”

Cliff Ravenscraft
The Podcast Answerman

“Ray Edwards knows how to ethically sell. There’s nobody better… so you make more sales, help more people & feel great about the impact you’re having.”

Stu McLaren
C0-Founder, Platform University

“There are relatively few copywriters who get results. Among them, Ray is part of a smaller group still: those who do it with class.”

David Garfinkel
Founder, World
Copywriting Institute

How I Sold Over $200 Million Using the
Power of Copywriting

I learned my skills as a copywriter in the world of broadcast radio, where I worked for over 30 years. Then, when the Internet began to slowly strangle the life out of radio, I made the move to the Internet. I began working freelance, to write copy in marketing campaigns for some pretty illustrious folks, including:

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    Tony Robbins
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    Jeff Walker
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    Jack Canfield
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    Robert Allen
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    Mark Victor Hansen
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    Frank Kern
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    Stu McLaren
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    …and many more!

I have been blessed with some astonishing clients, who run incredible businesses, and together we have sold an estimated $200 million or more in products and services since I began doing this.

I’ve also had the opportunity to learn from each of these clients, and the many others I worked with whose names you may not recognize. But even the most obscure clients had something to teach me. I venture to say I’ve had more “behind the scenes” access to multimillion dollar businesses than 98% of people working in marketing, copywriting, and advertising.

It’s been one heck of a fun ride.

And now, you’re invited to join me, as I reveal the secrets of writing persuasive copy.


Here’s What’s Included

Copywriting Academy is a complete, 100% online learning and doing system that not only teaches you how to write copy that sells your products, services and idea… but also helps you get it done while you learn.

The techniques, tools and templates are yours, and you can use them to write as many cash-creating promotions, sales letters, product launches, and email campaigns as you want.

module 01:
The Quickstart

Write Your First Cash Copy In About An Hour

  • Simple template & instructions.
  • Step-by-step walk-through.
  • Money-making copy in an hour.

module 02:
The One Thing

Irresistible Offers That Make Selling Easier (Or Unnecessary)

  • Write offers that sell themselves.
  • Makes the rest of your copy easier.
  • “Magic Offer Recipe”.

module 03:
Persuasion Blueprint

Magic Building Blocks Of Sales Copy That Sells Your Products LIke Crazy

  • The “secret skeleton” of Million-Dollar Copy.
  • Detailed, piece-by-piece breakdown.
  • Use this template to sell anything.

module 04:
Magnetic Copy

Headlines & Subheads That Grab Your Readers By The Eyeballs

  • Keeps people reading all the way down.
  • Gives your copy momentum.
  • 21 proven templates.

module 05:
fascination factor

Persuasion Points That Virtually Compel People To Buy Your Products

  • If there’s one “magic bullet” it’s this.
  • Fortunes are made on Persuasion Points alone.
  • The secret to writing irresistible Persuasion Points.

module 06:
resistance removal

Alleviate Your Customer’s Fear (Guarantee & Bonuses)

  • Instantly remove the #1 barrier to sales.
  • Why a simple “Guarantee” won’t work.
  • The “tipping point” technique that sells

module 07:
closing the deal

How To Ask For The Sale, Force A Decision, And Stack The Cash

  • 10 Deadly Sins of closing: which do you make?
  • The secret of closing without “selling hard.”
  • How to create a “decision rich environment”.

module 08:

The Email Writing Method That Makes More Money.

  • How to write emails that sell like crazy.
  • The single best way to avoid complaints.
  • Why email is still the #1 way to sell online.

When You Order Today, You Also Get These FREE Bonus Gifts


Bonus 01:

How to Make Big Money Writing Copy For Others Part-Time

While your long-term plan may be to build a business for yourself, in the short term you still need cash flow. Many of my students choose to write copy for other people on a freelance basis, and some are able to make a six-figure income working part-time. I’ll show you how it’s done.


Rapid copywriting

Speed Up Your Copywriting, Improve Your Skill, and Multiply Your Income

This is the secret to writing at least 3 times faster… and 3 times better.. instantly! No kidding. I’ll show you exactly how to use this trick to speed up your copywriting.

bonus3BONUS 03:
license to steal

Ray’s $100 Million Dollar Proven, Tested, Swipe Files

All great copywriters keep a “Swipe file” – a collection of successful copy they can use for inspiration. I’m providing my most successful copy, plus commentary, and an explanation of how to “Swipe” legally, ethically, and skillfully.

“Highest integrity, a pleasure to work with… and fantastic work. I love working with Ray.”


Jeff Walker
New York Times Best-Selling Author of Launch! and Creator of The Product Launch Formula

“He is generous with his teachings and holds nothing back. Be sure to take advantage of the opportunity to sharpen your sword and let your genius copywriter within you come forth to make an impact on the web and in the world.”


Joel Comm
New York Times Best-Selling Author Twitter Power 3.0, Ka-Ching, and The Adsense Code

“Ray Edwards is an absolutely brilliant copywriting and marketing mind, and writes some of the best email copy I’ve ever seen.”


Ben Settle
Publisher, Email Players Newsletter The World’s Foremost Expert on Email Copy

Here Are Just A Few Of The Unique Features That Make This Copywriting Course Different…

Unlike old-fashioned copywriting courses you may have seen before, this course contains only the things you need and nothing you don’t. There’s no “padding” with hundreds of pages of ads from the 1930s to make you experience “perceived value”. We prefer giving you actual value…


Clear Video Instruction

Simple “watch over my shoulder” sessions where I show you exactly how to write your copy.

Checklists & Templates

These templates and checklists make it easy to get your first draft copy finished. Best of all, they are yours to keep and use over and over, as many times as you wish.

Full Transcripts & Slides

If you like you learning in good old-fashioned text format, you’ll love this. Enhanced transcripts of every session. Print ’em and mark ’em up, or read on your iPad. We took the notes for you.

Downloadable Media

We make both the audio and video versions of each session downloadable, so you can enjoy them anywhere, anytime.

Do As You Learn

This course is set so that you complete the work as you learn. So you don’t just walk away with “head knowledge”, you walk away with copy finished.

3 Live Q & A Calls

For this first session of the class only, you get the exclusive opportunity to join us for live Q & A calls, where I will answer your specific questions about your copywriting project.

What Do People Say about Ray?

100% Money Back Guarantee

More than a mere Guarantee, it’s my personal promise. Take a full 30 days and work your way through all the elements of the course. Write your sales copy, use it to sell your products and services. If you are not surprised and delighted by the increase in sales, profits, and happy customers, simply ask for a refund. We will promptly send you 100% of your money back, with no hassle, and we will still part as friends. I take all the risk (you could rip me off, but I trust that you won’t), and you take no risk at all.


NEW Fast Action Bonuses!


NEW Bonus 01:

The Ultimate Paperless Swipe File

In this new video unit, I walk you step-by-step through my method for organizing and building a swipe file through Evernote. This makes your swipe files easy to maintain, takes up zero binder space, and are fully text searchable! (RETAIL VALUE $147)


NEW Bonus 02:
Swipe File of the Month

A Monthly Guide to Using Proven Copy in Your Marketing

Once per month, I will send you a PDF of a killer sales piece that is proven to be a top seller. I’ll also provide you with commentary that helps you see what works about the piece, and suggest ways you can use this each “swipe” to write your own copy…. WITHOUT plagiarizing the original piece. (RETAIL VALUE $1,164)


NEW Bonus 03:
Mind-Mapping the Perfect Sales Letter

A Step-by-Step Guide to Making Sure Your Copy Doesn’t Miss a Sale

It can be tough to make sure you include every single psychological trigger, every feature and benefit, the answer to every single objection, and every logical structure needed to make an airtight sales letter that creates sales. In this training, I walk you through exactly how to do this, and I even give you the mind map file with all the basic pieces pre-installed. All you have to do is fill in the blanks. (RETAIL VALUE $147)


Get 2 Free Tickets (Worth $2,500 Each) to the 3-Day Live Academy

When you enroll now, in this session of the Copywriting Academy,
you get 2 tickets to my 3-day immersive copy creation event…

Copywriting Academy Live

What is the Difference Between the Live Event and the Online Class

It turns out I’m very good at helping other people move from “good copy” to writing their own BREAKTHROUGH COPY.

Other professional copywriters may hate this about me.

In marketing circles, I’m known for creating copy that produced hundreds of millions of dollars in sales for some of the biggest and most well-known speakers, best-selling authors, and marketers.

In a very short period of time, I have become, as far as I know, the world’s highest paid teacher of direct response copywriting.

What we do in the workshop, that we can’t do in the online course, is … immersion.

We’re locked in a room together with one strategic outcome in mind: get your copy done.

Even if you have no intention of going though the online course, you should enroll… because you get not one, but two tickets to this event.

These Tickets are Really Worth $5,000

If you want to come to this event and you’re not a student of Copywriting Academy, you will pay $2,500 per ticket.

And because I’m giving you not one, but two tickets, this bonus is literally worth $5,000. But they are free to you (when you register for the live event, you do pay $97 for your binder, reserved seat, and other materials – but each of your two $2,500 event tickets are free).

So in reality, you’d be kinda crazy to pass this up.

Unless you have all the sales and profits you want.

The Copywriting Academy Live Event – Walk In With A Blank Page, Walk Out With The First Draft Of Your Copy Done

We are gathering a small group of people…

People like you… who don’t just want to learn how to “write copy”, but who want to master the coveted skill of writing Breakthrough Copy.

Copy that produces multiple millions of dollars in revenue.

The same kind of copy that the pros who have unlimited budgets want… the same kind of copy that those pros, with those unlimited budgets, will pay exorbitant fees for… the same kind of copy my clients have paid me as much as $180,000 for, and that have generated multiples of their investment in sales.

We will gather for three full days, in a yet-to-be-revealed secret location. Secret, but killer-cool.

Hidden away, in our temporary World Copywriting Headquarters, in total isolation, completely away from all distractions (which, by the way, is one of the little-known keys to writing effective Breakthrough Copy) we will sit down craft your own Breakthrough Copy.

You will arrive fully prepared (don’t worry – you’ll get some pre-course work to complete, and I’ll personally guide you through the preparation process).

You will arrive knowing what you want to sell, who you want to sell it to, and some information about that market that will enable you to get your Breakthrough Copy written as quickly as possible.

You will arrive having completed a thorough, complex, difficult, sometimes frustrating questionnaire. This questionnaire is more like an interrogation… one that will make you dig for the deepest detail you’ve ever discovered about your own business and your own offer.

One of the participants from my last workshop, after filling out this questionnaire, told me on the phone, “I’ve already gotten the entire value of my investment back, just by doing this exercise.”

We are Going to Work for Three Days

I might as well tell you… arrive prepared to write your tail off.

To write until your forearms ache from having pounded the keyboard for so long.

To write until your brain is numb, exhausted from having poured out more creativity in a few hours than you’ve probably generated in the last three years.

To write until the tears flow… tears of fatigue and exhaustion, and more importantly, tears of joy and the thrill of having written copy that can effectively change your world and change your life.

You may have heard it said that you are only one sales letter away from being a millionaire. And it’s true… provided that it’s the right kind of letter. The kind of letter that invokes not just a response, but a massive and profitable response.

Now I’m not telling you that you are going to become a millionaire because of a letter that you write at this event. There’s no way I can make that kind of claim or guarantee.

But what I can tell you is that you’ll get closer to making that prediction come true by being present with me at this 3-day event. Proximity is power.

And the only way to get this particular proximity is to enroll in the Copywriting Academy before the doors slam firmly shut.

Instant Access!

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